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Nº de artículo:
19931680
Marketing 2016 (MindTap Course List)
86% of respondents would recommend this to a friend
Nº de artículo:
19931680
PYG 447046
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Marketing 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation.
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Detalles de producto
| Publisher | Cengage Learning |
| Publication date | January 8, 2015 |
| Edition | 18th |
| Language | English |
| Print length | 720 pages |
| ISBN-10 | 1305769783 |
| ISBN-13 | 978-1305769786 |
| Item Weight | 3.05 pounds (1.38 kg) |
| Dimensions | 10 x 1 x 12 inches (25.4 x 2.5 x 30.5 cm) |
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Marketing 2016 (MindTap Course List)
About This Item
Introducing the Marketing 2016 18th Edition - Your Ultimate Guide to Mastering Marketing Strategies! Are you ready to take your marketing game to the next level? Look no further with the Marketing 2016 18th Edition. This comprehensive marketing textbook is packed with the latest insights and strategies that will help you excel in today's fast-paced digital landscape. Whether you're a marketing professional, a business owner, or a student looking to expand your knowledge, this 18th edition is a must-have resource. It covers a wide range of marketing topics, including e-commerce marketing, marketing management, social media marketing, brand management, retail marketing, and much more. Stay on top of the latest trends and best practices with this updated edition.
It provides in-depth information on marketing principles, marketing analytics, marketing research, and marketing communication. Discover how to effectively analyze the market, plan impactful marketing campaigns, and create a winning marketing mix that resonates with your target audience. With the Marketing 2016 18th Edition, you'll gain valuable insights into consumer behavior, digital marketing strategies, and international marketing tactics. Dive deep into the world of marketing and learn how to develop innovative branding strategies that will set your business apart from the competition. Written by industry experts, this textbook combines theory with real-life case studies and practical examples.
It is designed to equip you with the knowledge and skills needed to excel in the dynamic field of marketing. Whether you're a seasoned professional or just starting out, this book will serve as your go-to resource for all things marketing. Don't miss out on this opportunity to enhance your marketing expertise. Get your hands on the Marketing 2016 18th Edition today and take your marketing strategies to new heights.
Order now and embark on a journey towards marketing success!.
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Marketing Editorial Review
The Marketing 2016 18th Edition book has received generally positive reviews from customers. Many customers appreciate how the information in the book is useful and easy to understand. The inclusion of graphics is also seen as a nice and helpful feature. One customer mentioned that the text in the Kendall copy of the book is extremely small and cannot be adjusted, unless viewed on a very large tablet/Kendall. This may be a limitation for some readers who prefer larger text sizes. Another customer mentioned that the book was used as a textbook for their marketing class and it served its purpose well. The book was described as being in perfect condition upon arrival. However, there are some negative experiences mentioned by a customer who received the book without its cover and first few pages. This led to the need for additional internet research to properly cite the book for their class. Overall, the Marketing 2016 18th Edition seems to be a valuable resource for marketing students, with well-structured content and helpful graphics. However, some customers may find issues with the text size and the condition of the book upon delivery.
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ventajas
- Useful and easy-to-understand information
- Nice and helpful graphics
- Serves its purpose as a textbook
Contras
- Small text size in the Kendall copy
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características y beneficios
- Thorough overview of essential marketing principles.
- Visually engaging and reader-friendly presentation.
- Helps develop knowledge and decision-making skills.
- Covers fundamental marketing concepts and strategies.
- Includes practical applications and real-world examples.
- Updated material on social networking, digital marketing, and more.
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